Megan's journey with Beautycounter began as a consumer who sought out products that aligned with her values and uncompromising standards. Motivated by the lack of regulations and harmful ingredients prevalent in the cosmetics industry, she joined forces with Beautycounter to become an agent of change. Through her leadership, she has empowered countless individuals to make informed choices about the products they use, fostering a community of beauty enthusiasts committed to healthier and more sustainable lifestyles.

One by one, Beautycounter is leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone.

Formulate, advocate, & educate—that is Beauty counter’s motto for creating clean beauty products that truly perform while holding themselves to unparalleled standards of safety.

Why? It’s really this simple: beauty should be good for you.